Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding what SEO actually is can be not only a time-consuming and complex undertaking for most marketing experts even, not to mention social media marketers who are new to the field. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about getting your content seen by people, but not by anyone, to be seen but the right people.
Although Google suggests social signals do not impact rankings, one can draw correlations between top-performing social content and top performing content on the web with the common denominator being quality content. Content shared on social that receives lots of shares, likes, and comments will likely get similar engagement metrics that lend themselves to Google’s authority signals, and in turn positively impact your rankings. That said our team recommends social media managers ensure they aren’t creating social media plans with the exclusive intent of improving rankings. Instead, it should be understood that SEO and social media work together as part of an overall marketing plan to boost engagement and improve reach. A solid social media presence, combined with valuable content and community building, work together to contribute to increasing brand awareness, website traffic, and improved social customer service.
As the connection between social media and SEO content is key for marketing success, social media managers need to be strategic about the type of content they share. Instead of sharing only new content, analyze the performance of your past work and recognize what is bringing the most traffic to your site. What kind of content is driving the most traffic? What is getting shared the most? What are the most popular topics and themes your audience engages with? These are all questions social media managers need to consider when deciding what content they will focus on sharing through their online channels. 4. Not keeping up with SEO advancements
SEO has greatly evolved over the last 10 years, but not all marketers have been able to keep up. An example of this is the practice of keyword stuffing. A very popular practice at the beginning of SEO’s evolution, keyword stuffing is when content on a web page is “stuffed” or loaded with keywords. Not only does it look ridiculous a
nd lower the credibility of your content, it can get you hit with a manual or algorithmic suspension, which is hard to work back from. With search results more personalized than ever, marketers need to make the connections between their content and the target audience. Google modifies their rankings to choose the most relevant content based on an individual’s search history, which means that authority, keyword matching, freshness, and engagement become even more important. Avoid the hassle completely and get Web Design Southport to do it for you.
This fast-changing technology means marketers and social media managers need to stay on top of developments and adjust their content creation and promotion strategy accordingly. We hope you have taken something from this advice and that you do with it what you please and it works out beneficial. If you have liked this article please leave a comment down below.