The internet is a huge sales platform now as it allows you to reach a large audience quickly. Yet, with the popularity of the internet, this means you have a lot of competitors fighting to be seen. So how can you be seen by your audience online? The most important channel for online is through search engines. With Google currently dominating the search engine market.
Content:
Your content is quite rightly important to your search engine optimisation plans. Your content is scrutinised by Google looking for relevant and recent information. Google wants to ensure that your website is active and informal to the right target audience. Therefore, blogs, testimonials, on-site optimisation and press release are examples of content that you should look to optimise.
Links:
Links have been linked to search engine optimisation since the term was first coined. Links are important as they revert back to your site and are an effective channel to your website. You would think the more links reverting back to your website the better. The truth is it’s about the quality of the inbound links. A well-respected authority, for example, carries much more weight as a link in comparison to 100 links from unknown websites.
Social Media:
Social media now carries more weight than ever. With so many social media channels available with different purposes this can increase your search engine optimisation substantially. It is believed now that there is a link between Google + likes for a web page and that pages search engine ranking. Google + posts are easier for Google to index than some content on Facebook and Twitter
Speed:
Speed means quality. There are even tools in place now to measure web page upload speeds. People are impatient and with upload, times increasing. Fast upload speed means your website is high quality and reliable. Google also sees this as an important aspect when considering Google Ranking.
Security:
There is still doubt about the security of sites when you can’t see the identity of the person on the other side. The older generations tend to be less trusting as their lack of understanding scares them. The increase of Cybercrime in recent years on a large scale doesn’t help either. Ensure your site is secure especially if it is an e-commerce site.
Overall, search engine optimisation creates organic visibility of your business. Search engine optimisation services in Preston are examples of where you can receive Search engine optimisation to support your business.