E-commerce websites are an essential modern sales channel. They have benefits over stores as the sales process is generally quicker. There is less wastage of resources such as stock and places to hold stock. Bearing this is mind what must you consider when creating an e-commerce site. We will explore this with 5 must haves when building an e-commerce site.
1. Easy To Use And Manage
Make the navigation of your e-commerce site as clear as possible. The easier it is to navigate the more likely they are to stay on your website thus the more likely they are to make a purchase. Effective management of your SKUs is also important. Ensure products are listed in detail and categories are set up to aid product navigation.
2. Responsive Design
Creating a good experience for mobile shoppers. You don’t need me to tell you that mobile searches are growing rapidly. More people now are purchasing from mobile devices than ever before and this will continue to increase. Having a mobile first strategy is essential to ensure you are reaching all your target audience.
This is the most critical element of the sales process. An effective checkout process could be the difference between doubling and halving your overall sales. Make your checkout process easy, clear and secure.
4. Provide Support
As this process is completed online there is no direct contact. So any misunderstandings or confusion needs to be addressed as practically as possible. Through live chat, a help section, FAQ section or guidance through the checkout process or e-commerce site. This will add reassurance to the user and lower any potential bounce rate.
5. Product Photography
As the customers cannot feel the product it is important to heighten the sense of sight. This is their first point of contact with the product and an eye-catching image could lead to a sale. Make sure your images are high quality and good lighting. The option to zoom in and out, different angles of the product or elements of the product are beneficial. Also, the product photographed in real live experiences creates a connection with the viewer.
It is important that you have an e-commerce strategy that fits your brand. The most important thing to consider is that your e-commerce site is fully functional and easy to use. If you’re looking to increase your online presence and create sales then consider T & G Web Design. They have experience in building e-commerce sites.